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February 16, 2024

Navigating the Bullwhip Effect in the Fashion Supply Chain

The fashion industry's supply chain is a complex, finely tuned system that has been significantly disrupted by the "bullwhip effect." This ph...

February 13, 2024

Brand Awareness vs. Consumer Perception in Sustainable Fashion: What Matters Most?

In the realm of sustainable fashion in India, understanding the dynamic between brand awareness and consumer perception is crucial for both c...

February 13, 2024

ARVO: Beyond Vitamins and Painkillers - A Holistic Solution for Market Needs

We recently encountered a thought-provoking question from an investor: "Is ARVO a vitamin or a painkiller?" This question, often used metapho...

February 7, 2024

The Role of Social Media and E-Retail Platforms in Counterfeit Sales

In today's digital era, social media and e-retail platforms have become the new marketplace, offering convenience and a plethora of options f...

February 7, 2024

The Rising Tide of Sustainable Fashion in India: A Data-Driven Perspective

In recent years, sustainable fashion has gained significant traction in India, reflecting a global shift towards more environmentally respons...

February 6, 2024

When Bargains Betray: The Truth Behind Unintentional Counterfeit Purchases

In the vast expanse of the digital marketplace, the shadow of counterfeit products looms large, entrapping unsuspecting consumers in its web....

February 6, 2024

Why 74% of Shoppers Fall for Counterfeits: A Global Insight

In an era where online shopping has become a staple of our daily lives, the menace of counterfeit products looms larger than ever. A staggeri...

December 22, 2023

The Hidden Battle in Luxury: Unveiling the Truth about Counterfeiting

As a voice in the luxury market, I've always celebrated the exquisite craftsmanship and authenticity that define our beloved brands. However,...

Vogue India's Forces of Fashion 2023 unfolded as a mesmerizing blend of style, creativity, and influential trend

December 21, 2023

What We Loved at Vogue India’s Forces of Fashion 2023

In the vibrant heart of India's fashion scene, Vogue India's Forces of Fashion 2023 unfolded as a mesmerizing blend of style, creativity, and...

November 20, 2023

Sustainable Opulence: The Artistry of Eco–Chic in Luxury Fashion

In the lavish corridors of fashion, a new narrative is unfolding – one that marries extravagance with environmental responsibility. Welcome t...

Navigating the Bullwhip Effect in the Fashion Supply Chain

Brand Awareness vs. Consumer Perception in Sustainable Fashion: What Matters Most?

ARVO: Beyond Vitamins and Painkillers - A Holistic Solution for Market Needs

The Role of Social Media and E-Retail Platforms in Counterfeit Sales

The Rising Tide of Sustainable Fashion in India: A Data-Driven Perspective

When Bargains Betray: The Truth Behind Unintentional Counterfeit Purchases

Why 74% of Shoppers Fall for Counterfeits: A Global Insight

The Hidden Battle in Luxury: Unveiling the Truth about Counterfeiting

What We Loved at Vogue India’s Forces of Fashion 2023

Sustainable Opulence: The Artistry of Eco–Chic in Luxury Fashion

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